Vice President, Marketing

Remote
Full Time
Marketing
Executive

Title: Vice President, Marketing
 

Reporting to: Chief Revenue Officer
 

Opportunity:

Get Well is seeking a visionary and data-driven VP of Marketing with a demonstrated history of building brand awareness and driving enterprise B2B growth and profitability. As a key member of Get Well’s leadership team, s/he will play an important role in asserting Get Well’s position as the digital patient engagement market leader, reinvigorating the company brand and enabling the company to consistently hit aggressive growth goals.

The VP of Marketing reports directly to the Chief Revenue Officer and will help determine and drive the overall go-to-market strategy of the company. Furthermore, this individual will partner with sales, client services, product marketing, product management, business development, corporate development, and operations to build a qualified sales pipeline and brand awareness, while clearly communicating the company’s value proposition to current clients and prospects. S/he will be expected to influence all aspects of the organization - both internal and external - and play a significant role in the development of strategies and tactics across a diverse sales solution set to drive revenue and profitability. 

The ideal candidate will be an exceptional leader who has a proven track record of crafting compelling narratives around complex technologies - especially AI - and translating them into clear, measurable business value for healthcare stakeholders.  S/he will have a proven track record of bringing new products/packaging to market, hitting revenue-focused KPIs, and establishing best practices to enable a high-performing, metrics-driven marketing team. 

This position can be based remotely and will require occasional travel to Get Well's Bethesda, MD headquarters. Additional travel may be required.
 

Responsibilities:

  • Drive full stack marketing efforts across brand, demand generation, and product marketing, creating an integrated, full funnel marketing strategy across multiple channels (inbound, outbound, events, thought leadership, PR, website/digital).
  • Build and manage a high-functioning and data-driven enterprise B2B marketing team across multiple disciplines and levels.
  • Craft a differentiated brand narrative that clearly communicates the impact of Get Well’s AI powered solutions on patient care and operational ROI.
  • Translate complex AI technologies into simple, compelling value propositions tailored to healthcare executives, clinicians, and IT decision makers.
  • Create scalable approaches to increase revenue growth, driving all inbound / outbound lead gen efforts and planning, executing, and measuring results
  • Partner with sales leadership to define monthly, quarterly and annual targets for qualified leads across a portfolio of products in order to support Get Wells growth objectives
  • Track and report out to leadership on key metrics and performance indicators such as conversion rates and attribution relative to viable sales pipeline
 

About You:

  • Highly goal- and metrics-oriented
  • Strong and constructive realist with an ability to uncover truths, assess risk, lead through constructive dialogue, and arrive at balanced conclusions and risk mitigation considerations
  • Exceptional collaborator and team member
  • Effective communicator who drives constructive dialogue within a highly cross-functional team environment to move business forward
  • Highly comfortable in a small to midsize company environment; able to both strategically lead teams/agencies as well as roll up the sleeves to get the job done
  • World class professional, respected immediately not because of what he/she has done but because of how he/she leads…at all levels
  • Intellectually curious with thirst for learning both Get Well’s business and people; can assume a “patient centered” mindset
  • Authentic, deliberate, and decisive leader who drives change and success through strategy, data, and positivity
  • Able to move forward quickly and come to a resolution and actionable next steps


Requirements:

  • 15+ years of enterprise marketing experience with minimum 5 years leading a full stack marketing team; enterprise healthcare experience is preferred
  • Proven experience in building and leading marketing strategies that emphasize AI or advanced analytics in healthcare or life sciences
  • Deep experience in and understanding of enterprise healthcare, payor, and / or government healthcare highly desired
  • Strong ability to develop high-impact storytelling that connects emerging tech with real-world ROI
  • Highly analytical and data driven with execution mindset based on quantifiable business outcomes and ROI
  • Quantifiable lead generation through strong demand generation and outbound / inbound efforts; proven track record in directly contributing to revenue, not just top-line leads
  • Understanding of how to quickly accelerate Account Based Marketing (ABM) work to drive deep connection with key accounts  
  • Demonstrated ability to build market leadership through strong PR, digital media, and branding  strategy
  • Experience bringing new products to market, packaging, and driving utilization within existing client base
  • Exceptional communicator and inspirational leader– must be comfortable working with clients, internal constituents and vendors and exceptional at motivating and developing team members into incredible talent
  • Adhere to all organizational information security policies and protect all sensitive information including but not limited to ePHI and PHI in accordance with organizational policy and Federal, State, and local regulations
 

About Get Well:

Now part of the SAI Group family, Get Well is redefining digital patient engagement by putting patients in control of their personalized healthcare journeys, both inside and outside the hospital. Get Well is combining high-tech AI navigation with high-touch care experiences driving patient activation, loyalty, and outcomes while reducing the cost of care. For almost 25 years, Get Well has served more than 10 million patients per year across over 1,000 hospitals and clinical partner sites, working to use longitudinal data analytics to better serve patients and clinicians. AI innovator SAI Group led by Chairman Romesh Wadhwani is the lead growth investor in Get Well. Get Well’s award-winning solutions were recognized again in 2024 by KLAS Research and AVIA Marketplace. Learn more at Get Well and follow-us on LinkedIn and Twitter.

The estimated pay scale for this position is between $190,000 and $250,000 in base salary, plus annual bonus potential of 20%. Base salary is dependent upon many factors including, but not limited to, education, experience, and skills and this range is subject to change and may be modified in the future. In addition to compensation, Get Well offers full-time employees a comprehensive benefit package, 401K and incentive plans, exceptionally generous paid-time away, paid leave programs, wellness reimbursement, cell phone subsidy, peer recognition programs, health advocacy and employee assistance programs, pet insurance, and so much more. 

Get Well is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.

Share

Apply for this position

Required*
Apply with Indeed
We've received your resume. Click here to update it.
Attach resume or Paste resume
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.
Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status


Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Please check one of the boxes below:

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

You must enter your name and date
Human Check*